AI marketing leverages artificial intelligence to enhance digital marketing strategies, automate processes, and improve customer experiences. Businesses use AI-driven tools for personalized content recommendations, chatbots, predictive analytics, and automated ad campaigns. Machine learning algorithms analyze vast amounts of data to understand customer behavior, optimize targeting, and increase engagement. AI-powered chatbots provide instant customer support, while AI-generated content helps brands stay relevant. Email marketing, social media management, and SEO also benefit from AI-driven automation. With AI, businesses can make data-driven decisions, improve ROI, and create highly targeted marketing campaigns. As AI technology evolves, it continues to revolutionize digital marketing, making it more efficient, cost-effective, and impactful in reaching global audiences.