Setting out as a bespoke identity that ardently honours the Indian aesthetic, designer Sheetal Batra seeks inspiration in the traditional opulence and gentle evocations of a bygone era. We aspire to create timeless pieces that celebrate the charm of our exquisite heritage, while revelling in a passionate fervour to blend our culture with fashion and luxury. Since its launch in 2002, our brand has shown a unique assemblage of handcrafted and intricately embellished pieces comprising of soulful motifs and delicate silhouettes. From the elegantly embroidered Naaz bridal collection, to the exquisite Inaayat heritage pieces, each aspect of our work is rooted in the intricacies of our eclectic culture.