Kiaasa

Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, we continue to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends. KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman. The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time. Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style. The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA.