ATITHI word is a Sanskrit verse and flaunts Rich Tradition and Heritage of Indian Hospitality. The verse is from the [Taittiriya Upanishad], who says: "Matru devo bhava, Pitru devo bhava, Acharya devo bhava, Atithi devo bhava". It literally means " The Mother is God, the Father is God, the Teacher is God, [and] the guest is God."