What is SEO and how it works?

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

To better understand how you can rank your content higher in the search engines, you need to first understand how search works. That’s the ultimate goal of this article. By the end, you’ll know the ins and outs of search so you can optimize your content to rank higher on Google and get more eyeballs on your posts.

When it comes to optimizing your website for Google, there are three equally important types of SEO you need to do: on-page SEO, off-page SEO, and technical SEO.